Introduction to Public Relation Course:

The public relation officers (PROs) guarantee a swish running of the organization by maintaining a 2 method flow of communication among the workers and also the employers. The necessity for using execs came into being once government and personal firms felt the necessity for promoting their merchandise or services. Just in case of an interior crisis the role of the professional becomes outstanding as he saves the day for the organization through timely communications. Publicity additionally embrace the duty of getting ready house journals for maintaining contact with public.

It is primarily the duty of maintaining a dependent relationship with internal and external public with whom a company is expounded. Publicity embrace the observance and analysis of attitudes of each internal and external public. Internal public embrace the workers and opinion leaders of a company whereas external public embrace shareholders, suppliers, consumers, Government and also the media


Public Relations officers square measure in high demand lately. Those who have smart communication skills, analytical mind, patience, smart structure skills, resilience and also the spirit to handle crisis will notice their dream jobs as public relation officers.


If you qualified for the 10+2 then you need to pass three stages Foundation Programme, Executive Programme, Professional Programme to become Company Secretary. If you are a graduate then you can skip Foundation Programme  and do the rest.

Colleges and Institutes offering Public Relation Course in India:

These are the top colleges in India which provide a deep insight about Public Relation Course:

  • Indian Institute of Mass Communication, New Delhi
  • YMCA Institute for Media Studies & Information Technology, New Delhi
  • St Xavier’s Institute of Communications, Mumbai
  • Bharatiya Vidya Bhavan, New Delhi
  • Jadavpur University, Kolkata

Career Prospects

Future in India:

For students of publicity in Bharat there are opportunities galore. They’ll be used by public sector, non-public sector, hotels, hospitals, banks, travel agencies, practice corporations, and a bunch of different places. the varied posts wherever a student of public relation will apply are Public Affairs organizer, Communications associate, Communications Officer, Communications Manager, Press Secretary, Director of External Affairs, promoting communication Specialist, Communications skilled, Communications/Research Analyst, Public figures like a film actor or a politician in the present day also hire PROs to create their public image.

Future Abroad:

Outside Asian country PR personnel with a background in drugs, Finance, Science & Technology, world affairs and such specialized fields are in high demand. In the USA, PR practitioners are employed in the main for business, schools, universities, media and government centers. Majority of PR professionals abroad are appointed by PR agencies providing their services to shoppers primarily based round the globe.

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