Introduction to Brand Management Course:
Brand management is the analysis and planning on how that brand is being received in the market. It’s the process of creating an emotional relationship between company and its beloved customer. It’s a digital marketing gimmick to in order to increase perceived value of product. In modern terms brand could be corporate, product, service or person. Brand management build brand credibility and credible brands only can build brand loyalty.
After completion of training you can start working in any aspect of brand management like marketing, ad campaign. Brand managers are also responsible for guiding the market research team by setting the agenda and criteria and setting up a marketing strategy. In the changing market environment, the customer perceptions and requirements keep changing as well. One of the most important steps in selling any product or service is the belief one holds in relation to the item.
You need to qualify class XII exam so that you can pursue degree and if you opt for a Master’s Degree then you will have good future prospects.
Colleges and Institutes offering Brand Management Course in India:
These are the top colleges in India which provide a deep insight about Brand Management Course:
- IIM, Ahmedabad
- MISB Bocconi, Mumbai
- FAD international, Mumbai
- Indian Institute of Planning and Management (Delhi)
- Indian Institute of Management (IIMs)
- Symbiosis Institute of Management Studies (Pune)
- Xavier Institute of Management and Entrepreneurship (Bangalore)
- Indian Institute of Social Welfare and Business Management (Kolkata)
- MP Birla Institute of Management (Bangalore)
Future in India:
In order to become a brand manager you need to have passion and creativity in marketing. Careers in product and brand management tend to attract high potential, well-motivated individuals who are willing to travel a little and who want constant change. Due to the evolving digital technologies brand management is the key area every company is looking for.
Employment in the field of marketing is expected to increase faster than average-at over 27 percent- through 2014. If you are expert at brand management many top notch companies will hire you with good amount of remuneration. Thanks to these increased venues for marketing, as well as more uses for branding within companies and in more industries, job opportunities for brand managers have expanded.